FRIDAY, 9 JULY 2010
New Ferrari logo without the debated bar code design
From Bloomberg Businessworld
comes news that Ferrari has unveiled a new logo for its racing team, to be used for the 2011 season, without the much debated barcode design. F1 and branding friends may recall that there was much discussion whether the design (below on Fernando Alonso) was subliminal advertising for Marlboro cigarettes (Marlboro being Ferrari's sponsor). Ferrari had denied the allegations but carefully chose to remove the design from its chassis at the Spanish Grand Prix two months ago. A reminder of that stir-up here.
Posted by: Nikos Prentoulis @ 14.59
Tags: branding, Ferrari, F1, Marlboro, bar code, cigarettes, advertsing,