The German paper Handelsblatt has published an interesting - if slightly doom and gloom - article on the demise of strong brands in Germany.
Germany, so the Handelsblatt tells us, used to be country of strong brands and marks. Today, however, the Handelsblatt believes it is the biggest brand cemetery of the consumer world. The reason for this, according to the Handelsblatt, is that the suppliers have not reacted to ongoing changes in consumer behaviour. The result: no name products are booming and since the start of the financial crisis German consumers appear to prefer no name products over branded products.
The article can be found here (in German).
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