You can't dilute Vodka with Vodkat

In the Chancery Division of the High Court, England and Wales, Mr Justice Arnold ruled yesterday that the manufacturer of a leading brand of vodka was entitled to object to the sale of a non-vodka product under the name "vodkat". Holding in favour of Diageo, who sell vodka under the SMIRNOFF brand, the judge explained that this was what is known as "extended passing off" -- a form of relief that protects manufacturers who enjoy the benefit of the shared goodwill in even a generic term.  This form of protection has been successfully invoked in the past to protect manufacturers against the wrongful use of the term "advocaat".

You can read the decision in full here.

Posted by: Jeremy Phillips @ 13.40
Tags: passing off, England and Wales,
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