Now in its sixth year, Class 46 is dedicated to European trade mark
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FRIDAY, 18 DECEMBER 2009 Greece - Careful with health claims for children food products, says the Greek Communication Review Board
In two recent decisions, the Greek Communication Review Board (SEE), the self-regulatory authority set up by the advertising industry, reminded us all of the caution that needs to be exercised in the use of health and nutrition claims when advertising food products , particularly when such products are addressed to children.
SEE reviewed a series of promotional activities of CRETA FARM, a well known Greek manufacturer of packaged deli meat products, including health claims as to children obesity, on the main basis that animal fat is being replaced by olive oil in the preparation of the products. SEE held that certain references to a recommendation by the Greek Pediatric Association and its direct link to the products advertised was likely to mislead consumers into thinking that consumption of the company’s products could help prevent children obesity.The Board stressed that since, a) children obesity is a medical disease, b) the said products and advertising campaign were addressed to children, and c) no scientific proof of the effectiveness of such products to the prevention of children obesity existed, the advertising campaign should be revised.
The decisions in Greek are here and here. A relevant CNN story on Creta Farm products here. Creta Farm’s tv spots (not including the said health claims) here
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