According to the newspaper Cinco Días
, the consultancy company Superbrand
s has advanced its list of the 350 brands deserving the highest recognition in the Spanish market.
Brands as Adidas, Audi, BMW, Coca-Cola, Danone, El Corte Inglés, Google, Ikea, McDonalds, Mercedes-Benz, Microsoft, Nescafé, Nestlé, Nike, Nokia, Repsol, Sony, Telefónica, YouTube and Zara cope the top positions.
The ranking is elaborated on the basis of a number of statistics, including marketing investments and consumer surveys.
35% of the “Superbrands” belong to Spanish undertakings, while 33% are owned by companies domiciled in other European countries. 25% of the “Superbrands” have American origin, while only 7% come from Asia.