Login | Join Us | Contact Us | Search
 
 
 

 
 
  About Us   Press         Conferences   Members   Teams       Publications   Class 46     Position Papers   FAQs        Links     

Class 46 - for your European trade mark news
 

Now in its sixth year, Class 46  is dedicated to European trade mark law and practice.  This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.
 
  FRIDAY, 20 MARCH 2009
Poland: Lindt's problems with hares

CTM-0016988As this Class46 team member promised before, and in the shade of the recent opinion of Advocate General Eleanor Sharpston QC given to the Court of Justice of the European Communities in case C‑529/07, Chocoladefabriken Lindt & Sprüngli AG v Franz Hauswirth GmbH, here is the story of couple of judgments decided in the recent suit brought against the Polish company Terravita by the Swiss company Chocoladenfabriken Lindt & Spr?ngli AG from Kilchberg (Switzerland).

Lindt & Sprüngli requested the Polish court to prohibit Terravita from offering, marketing or storage chocolate products with a characteristic shape of a seated hare, wrapped in metail foil with clearly marked drawings of nose, bandoline, eyes, ears and tail with bow placed on the neck. Lindt also asked the court to stop the defendant using or affixing "Terravita hare" or its image in advertising and commercial documents, and an order that the defendant withdraw the "Terravita hare" from the market, requiring the defendant to destroy all packagings, packaging designs and dies, molds and other devices intended to produce and direct wrapping the "Terravita hare".


Terravita's hareIn a judgment of 22 September 2005, the District Court in Warsaw (Community Trade Mark and Design Court) dismissed the action. The court held that the conditions set out in article 9(1)(b) of the CTMR were not met. In the court's opinion "Goldhase", "Lindt" and "Terravita" signs that appear on the respective products differentiated them significantly and hence there is no risk of consumer's confusion. The average consumer of chocolate hares does not perceive the origin of the goods only on the basis of the shape of a hare, but also on the basis of other important and distinguishing elements, including the mark placed on the product, the color of the packaging, its price, the trade mark identifying the manufacturer. The average consumer sees the difference in colour of the packaging of chocolate hares, and these were different in this case. Lindt's packaging of the hare has the color of gold, red and brown, and Terravita's are in silver. In addition, the District Court indicated that according to article 159a(5) of the CTMR, the defendant has only the right to prohibit the use of a trade mark on the territory of the Republic of Poland.

Lind brought an appeal. In its judgment of 6 July 2006, the Court of Appeal dismissed the case. The Court held that the shape and the colour did not inform about the origin of the goods. The form of a sitting hare, Easter eggs or bells do not have a distinctive characteristic. The court similarly assessed the coloring of the aluminum foil placed on chocolate hares. The colour of silver and gold are typical for chocolate products. In this case, the only distinctive elements of both products were sings "Goldhase Lindt" and "Terravita" and they were dissimilar. Accordingly there was no risk of consumers confusion as regards the orgin of goods.

Lind brought a cassation complaint to the Supreme Court of the Republic of Poland. The Court, in its judgment of 13 April 2007, act signature I CSK 16/07, ordered the Court of Appeal to reconsider the case. The Supreme Court has interpreted the EU law, pointing to the need for a comprehensive assessment of similarity of the disputed signs. Only such an assessment would determine whether there is a risk of confusion.

The Court of Appeal, after rehearing the case, changed its judgment in favour of Lindt. The court found that the Golden hare was introduced by Lindt on the Polish market in 1997 (16 pieces), and 240 pieces in 1998. On March 1999, Terravita purchased in Germany the same form as the form used by Lindt and began producing and marketing of chocolate hares. Therefore the disputed hares share the same shape and size. Both are packaged in foil - gold, or silver, both have a ribbon tied to the neck in bow but Terravita's is printed on the foil and there is no bell. The Court of Appeal stated that the condition for the likelihood of confusion has been met. The court stressed that Lindt's Gold hare is well known among consumers of chocolate products. Therefore, there was no doubt to believe that Lindt's hare has a huge recognition among consumers of chocolate products, especially if its presence on the market was established for more than nine years. With regard to the Terravita silver hare the Court of Appeal held that, although the latter figure was produced using the same form as used by the Lindt, and thus both hares are having the same shape and size but additional drawings and elements preclude similarities.

This time, Terravita brought a cassation complaint to the Supreme Court of the Republic of Poland. The Court in its judgment of 3 October 2008, act signature I CSK 96/08 held that in the circumstances of this case, there is no doubt that disputed hares are not identical and only its shape is the same, since they are manufactured from the same form. However on the foil of both hares, in a prominent place, one may find adequately put signs "Lindt Goldhase" or "Terravita", which in fact makes the likelihood of consumer confusion practically excluded.

The Supreme Court cited its earlier case law. In its judgment of 1 February 2001, act signature I CKN 1128/98 (published at OSNC 2001, No. 9, item. 136) The Supreme Court held that if word-figurative trade marks are used on the market then the word elements of such signs should have been attributed the distinvtice characteristics. In its judgment 8 April 2003, act signature IV CKN 22/01 (published at OSP 2004, No. 5, item. 61), the SC held that in case of word-figurative trade marks the word element has the distinctive characteristics because it determines the ease of assimilation and the perception by the public. In its judgment of 14 November 2003, act signature I CK 176/02 (unpublished) The Supreme Court excluded the risk of confusion in a situation where bottles used by the plaintiff and the defendant had the same shape (as in the facts of this case these bottles came from the same form), but were labeled with various word and images elements.

In conclusion, the Court held that in the case of two identical products, one of which concerns the Community trade mark, the likelihood of confusion within the meaning of article 9(1)(b) of CTMR does not exist, if the other characteristics of goods, in particular bearing the word or image, allow them to be clearly distinguished.

Posted by: Tomasz Rychlicki @ 13.19 
Tags: Community trade mark courts, community trade mark infringement, community trademark, Famous marks, Polish courts, Polish Supreme Court, threshold for similarity, unfair competition,

 

   0 comments:    Post a comment

 
 

Search Class 46
Search:

Who we all are...

Birgit Clark
Edith Van den Eede
Fidel Porcuna
Frédéric Glaize
Gino Van Roeyen
Jeremy Phillips
Kathrin Vowinckel
Laetitia Lagarde
Mark Schweizer
Markku Tuominen
Niamh Hall
Nikos Prentoulis
Pedro Malaquias
Robert Börner
Tomasz Rychlicki

Receive Class 46 by email
3298 readers now receive the Class 46 weblog by email circular. Why don't you?

To subscribe, just type your email address in the box below, then click the 'Subscribe' button.
email:

Receive Class 46 by RSS Feed
519 readers now receive the Class 46 weblog via an RSS reader.

Subscribe in a reader


The Class 46 archive


+ 2013
+ 2012
+ 2011
+ 2010
- 2009
     + December (44)
     + November (55)
     + October (49)
     + September (48)
     + August (39)
     + July (54)
     + June (54)
     + May (55)
     + April (54)
     - March (57)
OHIM: fee cuts effective from 1 May 2009
Turnips, mustard and pumpkin oil head for PGI protection
New trade mark, GI regulations in Albania
Mineral water names, descriptions and labels in the EU: a short note
Exceptional extension of the opposition deadline against recently published community trade mark applications
Poland: OKPOL vs. VELUX
CERNÁ HORA to seek PGI status
PGI application for AMARENE BRUSCHE DI MODENA
Spain – Conference “Economic impact of IP piracy” hosted by the Spanish Patents and Trade Marks Office. Materials available.
Amendments requested for PROSCIUTTO DI NORCIA, LA BELLA DELLA DAUNIA GI specifications
OHIM: CTM fee cut in "early May"
CFI confirms the refusal of Anheuser-Busch's Budweiser community trade mark
Codified CTM Regulation effective from 13 April 2009
Hungarian onions in PDO application
CTM grant not contrary to Portuguese business name ruling
Spain – CTM Courts, copyright infringement and joinder of actions.
Codified CTM Regulation published this morning
Recent publications
Poland: Lindt's problems with hares
IPO gives guidance on what to do when parties want to stay proceedings
Poland: professional term cannot be registered as trade mark
Finland: Country Overview
Next week's attractions
Inactivity is not the same as withdrawal, says CFI
Brands in crisis conference in Athens
Spain - The Government to launch a “Made in/by Spain” brand campaign to seduce the US market.
Google / Vuitton hearing at the ECJ
Poland: METALCHEM versus METAL-CHEM
Spain - the Supreme Court to set criteria on when a sign in trade alters (or not) its distinctive character as registered.
Cybersquatting claims rise, Europeans suffer
Recent publications
Can THE JOURNAL ever be distinctive for a journal?
Law reform in Turkey -- and the chance of more to come
NASDAQ appeal dismissed
WIPO: “lufthanza.com” and “lufthansaairlines.com” to be transferred to Lufthansa
Finland: Comments at the Office
Poland: brands without the European Union flag
UK IPO fee changes - demystified
Shells all too common in the bakery and confectionery sector
UK IPO announces consultation on fees
UK IPO: Imminent trade mark fee cuts?
Spain – the Supreme Court to explore the limits between bidimensionality and 3D marks.
Top Estonian court rules on licensees and limitations
Preliminary ruling requested on .eu domain name
A tiny bit about the Hellenic Telecommunications & Post Commission (EETT)
Finland: Change in Individual Fee
Poland: DIX versus DIX or judgment versus judgment
More fee cut news: statement by OHIM President Wubbo de Boer
Details of the the CTM fee cut now available
News on the planned Community Trade Mark fee reduction
Domain name complaints before WIPO - US wins gold
Validity of publication title trade marks in France: a discrimination in the FEMME and GAY cases?
Poland: AJAX versus JAX
PTR and RPT marks "dissimilar", says CFI
Spain signs up for Singapore Treaty
Latest GI application
DPMA and the registrability of the trade mark "hardcore"
     + February (48)
     + January (61)
+ 2008
+ 2007

 
 

Terms of Use: The material included on this site is provided for information purposes only, and we make no representations or warranties as to its accuracy. It does not represent legal advice. Before relying on this material, you should take care to verify its accuracy, taking professional advice as appropriate. [Please click here for the full Terms and Conditions of Use]

Copyright ©2008-2013 MARQUES Ltd and Individual Contributors