WEDNESDAY, 10 SEPTEMBER 2008
adidas strikes ten-year kit deal with Russian football teams
In a remarkable coup for the German sportswear company, adidas has secured a partnership with the Russian Football Union which ties it in until 2018 (according to a report in the International Herald Tribune). With immediate effect, adidas will supply kit to all of of its teams -- including its national and Olympic football teams. No sums of money were mentioned in this news item.
Posted by: Jeremy Phillips @ 05.51
Tags: sport sponsorship,