TUESDAY, 24 JUNE 2008
FIAT will not step back
The Polish website Onet.pl reports recent troubles of Italian carmaker FIAT with the Chinese government regarding the advertising of FIAT's new car - the Lancia Delta.
On Friday, the company from Turin officially admitted that such advertising may "offend the sensibility of the Chinese nation" but the disputed movie is not intended to interfere with the political system of any country, especially the People's Republic of China. FIAT's spokesperson told the news that FIAT will continue to promote its car and they will not withdraw this controversial ad from their marketing campaign.
Posted by: Tomasz Rychlicki @ 08.46
Tags: Advertising, freedom of expression, Italy,