TUESDAY, 20 MAY 2008
"Gay friendly" brands
Maclife.de (which is associated with Apple) reports of an interesting new trade mark ranking based on a market research survey conducted by gay-focused advertising agency Prime Access and PlanetOut, Inc.
Apple, Levi's and Absolut Vodka and the tv station Bravo came on top of the survey of brands prefered by gay and lesbian consumers. The study reveals that gay and and lesbian consumers are very loyal customers to brands they perceive as gay-friendly. As a consumer group lesbians and gays are more interested in innovations and new brands than other consumer groups.
Posted by: Birgit Clark @ 05.49
Tags: Absolut vodka, brand ranking, brands, bravo, gay friendly brands, levi's,