MONDAY, 31 DECEMBER 2007
Poland: Unfair Commercial Practices
The Act of 23 September 2007 on Combating Unfair Commercial Practice (Dziennik Ustaw [Official Journal] No 171, pos. 1206 from 2007) came into force on 21 December. It implemented the Directive 2005/29 of the European Parliament and of the Council of 11 May 2005 concerning unfair business-to-consumer commercial practices in the internal market and amending Council Directive 84/450, Directives 97/7, 98/27 and 2002/65 of the European Parliament and of the Council and Regulation 2006/2004 of the European Parliament and of the Council (‘Unfair Commercial Practices Directive’).
Among others things it defines misleading commercial practice as:
actions connected with introduction of products into the market which may lead to mistake as regards to products, its packaging, trade marks, trade names or other signs capable of identifying entrepreneurs, particularly comparative advertising (Article 5(1) of the Act). The Act also deals with crypto-advertising which is defined as using commentary content in mass-media sources to promote a product where the business/entrepreneur paid for such action but it is not clearly indicated in the content, images or sounds and it is not easily identified by the consumer.
The Act also covers aggressive commercial practices. It defines such actions as (i) onerous processes which are not connected with consumers' actions or (ii) desisting from acting, i.e. inducing the purchase of products via phone, fax, electronic mail or other means used to communicate in distance.
Posted by: Tomasz Rychlicki @ 09.29
Tags: Advertising, advertising standards, Comparative advertising, Poland, Polish law, Trade marks, Unfair Commercial Practices Directive,